Bunburger

Developed completely as a joke and experiment of the power of organic social, Bunburger was a parody account for a fake restaurant/menu item: the bunburger. A meatless burger brand that believed in the power of burger with no actual burger.

Bunburger's reign on the internet was short - no longer than a few months. But in that time, we had amassed millions of impressions for a brand that didn't exist. This silly, fun little prank moment taught me that I really do love working in social and making others share a laugh with me.