Chicken in a Biskit

Chicken in a Biskit is a brand that's been around since our grandparents were young. My parents grew up with these crackers, and yet until I began on this work, they had zero owned presence online. I helped establish the brand on Twitter and TikTok, where one of our first goals was to penetrate culture in a real, measurable way. The TOV of the brand? A real chicken, typing with its little chicken feet on the keyboard and posting whatever came out as a result.

One of our first moves was to create a bespoke surprise and delight package for influencer and comedian Brittany Broski. She has posted videos about her love for the brand before and we wanted to leverage those moments to secure our place in culture. It worked. After she received our package, she posted several videos and stories about the gift - we created follow-up content that saw 5.7M+ views, 900K+ likes, and 34K+ shares. We saw an increase in following of over 1K, more than a 150% increase.